Chapter 1: The Business Case for Latino Diversity

• Latinos: The Future Source of Intellectual Capital
• Latino Purchasing Power
• The Link between the Workplace and the Marketplace

Chapter 2: Latino Demographics and Terminology

• Hispanic versus Latino
• Key Latino Demographic and Ethnic Terms
• The L15 (Top 15 Latino Demographic Statistics)

Chapter 3: Latino Cultural Aspects

• Workplace Interaction Tendencies
• Family and Spirituality
• Latino Sense of Identity in the Workplace

Chapter 4: Improving Latino Recruiting Effectiveness

• Common Latino Recruiting Mistakes made by Recruiters
• Enhancing Your Employment Brand in the Latino Community
• 21 Strategies to Improve Latino Recruiting Effectiveness
• Interviewing Latino Professionals

Chapter 5: Retaining Latino Employees

• Raising Supervisor Awareness
• Latino Employee Resource Group
• Latino Retention Best Practices
• Performance Management

Chapter 6: Latino Leadership Development

• How Latinos Feel about their Workplace Experience
• Development Programs with a Latino Perspective
• Meeting Latino Developmental Needs
• Mentoring Programs

Chapter 7: Shaping the Future

• Latino Educational Attainment
• Latino Workplace Research
• L.A.T.I.N.O. – A Vision of the Future

Chapter 8: From One Latino to Another

• My Story
• 10 Tips for Latino Success

Appendix: Listing of Latino Professional Organizations

• Professional Latino Organizations
• Civic and Political Latino Organizations
• Latino Business Publications
• Latino Community Websites