Latino Talent
  Effective Strategies to Recruit, Retain & Develop Hispanic Professionals
                                                                         by Dr. Robert Rodriguez

 A comprehensive strategy for hiring Latino talent & tapping the growing Latino consumer market.

As increasing numbers of Baby Boomers retire from the American workforce, they will be replaced by employees who will have a significantly different work history and experience.  As this shortage of qualified, educated workers mounts, American firms will need to be much more responsive to the needs and expectations of the available labor force.  Since Latinos will make up close to 25% of the workforce in the near future, understanding Latino ethnicity and cultural characteristics becomes increasingly essential as Latinos move into supervisory and managerial positions in greater numbers.

Published by John Wiley & Sons Inc., Latino Talent provides a comprehensive strategy for organizations looking to tap into the Latino talent pool as their next great source of intellectual capital.  As organizations realize that their traditional HR practices are not as effective with a workforce that increasingly has a Latino identity, Latino Talent provides practical solutions and highlights many corporate best practices for aligning Latino talent management initiatives with business strategy.

Since 1990, the Latino population in the U.S. has grown by 188 percent.  However, Latino purchasing power has grown by 415 percent during that same time period and today the Latino consumer market is estimated to be $800 billion, making it one of the largest consumer markets in the world.  With such statistics, it is easy to see why organizations see the Latino consumer market as a catalyst for economic growth.  This further validates the need for organizations to learn from the unique perspectives provided by their Latino employees and how they can grow the capacity within their firm to see diverse prospects more judiciously.

For Latinos, this book provides key insights into research documenting the Latino work experience in corporate America.  Tips for launching and sustaining successful Latino employee networks are also highlighted.  Lastly, Latino Talent provides tips for Latinos that will help them enhance their career by leveraging their "Latino-ness" as an asset in the workplace.

Latino Talent is a must read for corporate executives, diversity & HR practitioners, and Latino professionals!!